Optimized for Exploration With an Effortless User Experience

The client

Our client is a global leader in technology innovation, known for pioneering advancements across online advertising, cloud computing, search, software, hardware, and artificial intelligence. As a highly successful and influential company, they remain deeply committed to their mission—organizing information and making it universally accessible and useful. With a global reach and cutting-edge solutions, they continue to shape the future of technology while staying true to their core purpose.

Industry:

Technology

What we did

User Research
Data Synthesis
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Outcomes

2-3 Weeks
Added operational uptime per month
25%
Increased research output
2 Months
Saved time per project

Fast

Delivered rapid, actionable insights, enabling our client to refine and implement design improvements before launch, ensuring an optimized user experience in real-time.

Integrated

Created a continuous, scalable learning framework, allowing for ongoing refinement and deeper understanding of user behavior over time.

Contextualized

Provided nuanced insights into how and when users engage with their product to shape more intuitive experiences.

Key takeaways

  1. Testing AI-powered search capabilities
  2. Ensuring user interactions are effortless and instinctual
  3. Creating a fluid experience to support deep exploration
01.

Testing AI-powered search capabilities

Project summary

As part of its commitment to making information universally accessible and useful, our client partnered with Nimbl to gain critical user insights to enhance its multi-format Search functionality. By leveraging rigorous, human-centered research, we were entrusted to observe user engagement, analyze behavior, and capture direct feedback on new features, ensuring a more intuitive and effective customer experience.

Our engagement included a multi-faceted research approach to deepen the understanding of user behavior, motivations, and emerging needs. Key components of the project included:

Process

Comprehensive Literature Review

Conducted multiple large-scale literature reviews to uncover when and why users use our client’s product. Our deep dive into past research also identified critical knowledge gaps, highlighting areas where further insights were needed to understand user behavior fully.

Concept Testing for Emerging Features

Designed and conducted comprehensive concept tests on new product functionalities, capturing user sentiment and behavioral patterns to refine and optimize these features before deployment.

Building a Strategic Research Foundation

Created a structured and scalable knowledge base, allowing future targeted studies to leverage a well-documented repository of user insights. This comprehensive library of user feedback ensured that product design iterations stayed user-centered and data-driven.

02.

Ensuring user interactions are effortless and instinctual

Recommendations

Our research uncovered opportunities for both research and design.

Innovative

Nimbl tested cutting-edge AI-powered search capabilities, assessing their ability to intelligently anticipate and fulfill users’ exploration needs.

Intuitive

Research uncovered navigational elements that align with users’ natural thought processes, ensuring that customer interactions are effortless and instinctual.

Seamless

Nimbl recommended a series of interconnected design improvements, creating a fluid, user-friendly experience that supports both deep exploration and smooth transitions to new topics.

Sticky

By ensuring that all experiences are easy, valuable, and frictionless, Nimbl helped strengthen user retention. Users were less likely to abandon their product for alternative methods, improving overall market share.

03.

Creating a fluid experience to support deep exploration

Impact

Formats That Match Query Needs

Nimbl identified the contexts in which users are best served by visual versus textual results, ensuring outputs intuitively align with user expectations.

Seamless Navigation

With Nimbl’s help, our client better understands how its design supports user experience. These insights impact users’ likelihood of staying with our client’s solution rather than abandoning it for another platform.

Work with us

Ignite change. Fuel success.

In our ever-evolving digital world, we at Nimbl Digital—the Nimblysts, excel at adapting to change and surpassing client and partner expectations.