Insights

Research

Qualitative vs. Quantitative Research: Finding the right balance in your research strategy

Conducting user research is critical for making informed decisions that reflect the voice of employees and customers. By exploring their needs, behaviors, pain points, and processes, businesses can reduce guesswork, test assumptions, and create products or services that meet users’ real-world demands.

Theresa Murzyn
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Lead UX Researcher
Experience Blueprints

The importance of process improvement in today’s business landscape

In today’s rapidly evolving business environment, staying competitive means more than simply keeping up with market trends—it requires continuous refinement of internal processes. Companies today are tasked with growing and doing so efficiently, ensuring that every resource is used effectively and that each step in the operational chain adds value. Inefficient processes, from redundant workflows to misaligned technologies, can create bottlenecks that slow growth, increase costs, and ultimately impact the customer experience.

Suzanne Lentz
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White Paper

Connected blueprints: Strategic planning to improve experiences, processes, and technology

Business leaders often face the challenging dual mandate to "grow faster" while "controlling costs." Corporate and departmental strategies aim to address both, yet achieving simultaneous growth and efficiency requires unique skills and performance management strategies. Success hinges on addressing talent gaps, budgeting constraints, and making strategic technology investments to tackle these critical issues.

Nimbl
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Culture

Nimbl Culture: The Art of Connection

Discover the story behind Nimbl Nodes, a unique design language inspired by Philadelphia’s vibrant parks and Nimbl’s human-centered ethos. This article explores how simple, abstract patterns symbolize the power of connection, collaboration, and creativity—values at the heart of everything we do. Learn how Nimbl Nodes reflect our commitment to people-first design and why they stand as a testament to the relationships that drive our success. Whether you’re a client looking for innovative solutions or talent seeking a purpose-driven team, this piece will inspire you to see how we transform individual contributions into something extraordinary.

Nimbl
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Awards

Nimbl consulting recognized among the top five of the Philadelphia Business Journal’s 2024 Fast 50

Each year the Philadelphia Business Journal sets out to recognize Greater Philadelphia’s fastest-growing companies based on average two-year revenue growth. Formerly known as Soaring 76, we rebranded the program this year to Philly's Fast 50, which puts the emphasis on private companies.

Nimbl News
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Data & Analytics

Maximizing business efficiency: Integrating Salesforce and Monday.com with Snowflake

In the fast-paced world of modern business, data is the cornerstone of success. It drives decisions, fuels growth, and shapes strategies. Yet, harnessing the full potential of data often requires bridging multiple platforms to create a seamless flow of information.

Parker Jean
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Principal Consultant
Experience Blueprints

Driving experience-led growth by focusing on your customers’ and employees’ experiences

In today's competitive business environment, growth is often synonymous with success. However, growth is no longer measured solely by traditional financial metrics like net revenue or market share. Instead, the experiences of customers and employees have emerged as critical drivers of sustainable growth.

Suzanne Lentz
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Global Head of Marketing
Strategy

Navigating the dual mandates of growing your business as you optimize (or even) cut costs

Business leaders often face the challenging dual mandate to "grow faster" while "controlling costs." Corporate and departmental strategies aim to address both, yet achieving simultaneous growth and efficiency requires unique skills and performance management strategies.

Suzanne Lentz
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Global Head of Marketing
Leadership

Nimbl Consulting Co-founder, Michael Axelrod, Recognized in the 2024 Philadelphia Titan 100

Titan CEO and headline sponsor Wipfli LLP are pleased to announce Michael Axelrod as a 2024 Philadelphia Titan 100. The Titan 100 program recognizes Philadelphia’s Top 100 CEOs & C-level executives. They are the area’s most accomplished business leaders in their industry using criteria that include demonstrating exceptional leadership, vision, and passion.

Nimbl News
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Talent

Unlock your team’s potential: Accelerating growth through expertise and capacity enhancement

In today’s dynamic business landscape, organizations are constantly challenged with launching new initiatives, completing ongoing projects, and embracing transformational changes. However, these activities often require additional capacity and specialized skills, posing significant challenges in talent acquisition and management. The scarcity of talent, particularly in high-demand areas like AI, automation, and data science, further aggravates these challenges, making it increasingly difficult for organizations to meet their project demands.

Dennis McGuire
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Managing Director
Design

The design of happiness: ROI beyond dollars

Ever since I was a kid, I’ve been hooked on understanding how things work. This curiosity wasn’t just confined to toys or gadgets; it extended to everything around me. It was all about diving in, getting my hands dirty. I loved taking things apart and sometimes even successfully putting things back together! This curiosity has led me down countless paths, the latest of which was discovering Finland’s secret to happiness.

Dan Wolf
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Sr. UX Designer
Talent

Nimbl successfully launches its development and delivery solution, NimblPODS

Nimbl Consulting, a professional services company delivering personalized experiences and uniquely crafted solutions, announced today the official launch of NimblPODS, their advanced development and delivery solution. With NimblPODS, businesses gain access to additional technology, project management, and design expertise through right-sized and diverse teams, or as a comprehensive managed service.

Nimbl News
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Company Growth

Nimbl is named ‘Growing Company of the Year’ by The Mainline Chamber of Commerce

Nimbl Consulting, a professional services company delivering personalized experiences and uniquely crafted solutions, announced today that The Mainline Chamber of Commerce has recognized Nimbl as the winner of ‘Growing Business of the Year’. Nimbl reports that the last four quarters of revenue have surpassed its targeted revenue goals and that the company has grown over 3.5x in revenue and 2.5x in headcount year over year.

Nimbl News
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AI

As AI spreads, experts predict the best and worst changes in digital life by 2035

What’s the future got in store for us with AI on the rise? Good question, and we’ve got some of the best minds to weigh in. Join Lee Rainie, formerly of Pew Research, and Nimbl’s Heath Durrans as they dig into the good, the bad, and the complicated in the 2023 Pew Research Report about AI’s trajectory towards 2035.

Heath Durrans
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Director
Women in Tech

Gray hair is my superpower

As we close out Women’s History Month, I’m thinking about how I was very excited to be invited by Nimbl to attend the Philadelphia Alliance for Capital and Technologies, PACT, Foundation Breakfast: Women in Motion – Dynamic Changemakers in Healthcare and Tech conference.

Robin Gorneau
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Sr. Consultant
Digital Transformation

Unlocking enterprise value: An introduction of the power of digital transformation

In the dynamic landscape of modern business, digital transformation has emerged as a critical imperative for organizations seeking to drive sustainable growth and remain competitive. Digital transformation represents a fundamental shift in how businesses operate, innovate, and deliver value to customers.

Joe Fylypowycz
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Managing Director
Reaseach

Usability testing best practices

Usability testing is a UX Research practice that tests a product or prototype with target users, gathering feedback on functionality, design, and intuitiveness. Here at Nimbl, usability testing is a tool that allows us to prioritize the voice and needs of the user.

Victoria Stauffer
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UX Researcher
Design

Lessons from the backseat: What my kids remind me about UX design

In the wonderful world of parenting, there’s nothing quite like watching my 4 and 5-year-olds dive into the captivating world of mobile apps during a long car ride. These tiny explorers seem to possess an innate talent for deciphering the icons and intentions cleverly woven into app design.

Daniel Burnworth
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Sr. UX Designer
Research

The powerful value of DesignOps in UX research

In today’s fast-paced and competitive business landscape, delivering exceptional product experiences is no longer just a goal — it’s a necessity. Design Ops, short for Design Operations, refers to the practice of establishing and managing processes, systems, and resources to support design teams and enable efficient and effective design workflows within an organization.

Dennis McGuire
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Managing Director

Technology. Humanized.

In our ever-changing digital world, it's more important than ever to effectively blend digital excellence with human expertise.  Here at Nimbl, we excel at adapting to change and surpassing client and partner expectations.

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