Enabling Financial Advisors with Innovative Annuity Comparison

The client

A leading technology-empowered network that integrates the brokerage, insurance, and advisory ecosystems to provide best-in-class annuities and insurance solutions from top industry carriers. The platform enables financial advisors to offer guaranteed income and downside protection as core components of their clients' portfolios—seamlessly integrated into the wealth management systems they already use daily.

An independent technology firm, the client connects advisory firms to insurance carriers through a streamlined, digitally enabled process. This allows advisors to deliver truly comprehensive financial strategies and help clients reach their long-term goals.

Industry:

Financial Services

What we did

Tech Strategy
Research
Design
Engineering
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Outcomes

$50B
Unlocked Annuity Market Transactions
#1
Digital Marketplace for Annuities & Insurance

Access
Unlocking a $50 Billion Market by streamlining advisor access to annuities.

Platform
Connect the entire annuity ecosystem through a trusted & objective platform that enables all users to focus on what’s best for their clients while growing their business.

Key takeaways

  1. Developing a best-in-class experience for annuity comparisons
  2. Providing an intuitive and frictionless experience
  3. Driving market validation and platform connectivity
01.

Developing a best-in-class experience for annuity comparisons

Project summary

To simplify access to the annuity market, the client aimed to transform how financial professionals compare and recommend annuities. This would allow them to deliver better investment strategies with accuracy and efficiency. Recognizing the need for an improved comparison process, they partnered with our team to reimagine the annuity selection experience with a best-in-class user interface.

Together, we collaborated to discover, define, and design a cutting-edge annuity comparison engine, making it easier for advisors to identify and recommend suitable products for end investors. Through in-depth research and user-centered design, we developed an intuitive and seamless prototype that integrates effortlessly into the existing platform.

Our Work Included:

  • Stakeholder and persona interviews to gather insights into advisor needs.
  • User testing and iteration to create a meaningful and intuitive comparison experience.
  • Development of a high-fidelity prototype and technical recommendations to accelerate development and bring this industry-changing tool to market.

Process

Business Alignment & Discovery

Stakeholder interviews, discovery sessions, and persona development

Build & Design Sprints

Prototype development and iteration

Validation & Refinement

Gathering insights, user feedback, and enhancements

Roadmap Development

Documentation and Minimum Marketable Product (MMP) launch

02.

Providing an intuitive and frictionless experience

Recommendations

By leveraging guiding principles, this new annuity comparison solution delivers a trusted, scalable, and easy-to-use product that benefits stakeholders across the financial ecosystem:

  • Enhanced analysis and comparison function with existing annuity support.
  • Accumulated projections based on Monte Carlo simulations.
  • Responsive design, including tablet support.
03.

Driving market validation and platform connectivity

Impact

Market Validation & Competitive Advantage

Through comprehensive research, the client confirmed that potential users perceive this product as a crucial differentiator, boosting its ability to attract and retain clients in a competitive market.

One Connected Platform

Designed an integrated platform that unifies the entire annuity ecosystem, enabling users to focus on delivering client-first solutions while driving business growth.

This collaboration successfully transformed the annuity comparison process, setting a new standard for efficiency and ease of use within the industry.

Work with us

Ignite change. Fuel success.

In our ever-evolving digital world, we at Nimbl Digital—the Nimblysts, excel at adapting to change and surpassing client and partner expectations.